Brand management is a process to support, maintain and improve a brand so that products attached to it can respond positively. A number of elements are involved in this process including cost, competition, in-store presentation and customer satisfaction etc. While creating an ecommerce website brand management plays a great role. It focuses on all the aspects of a company along with the marketing of all the products produced under that brand name like an ecommerce website.
Protection and growth of brand: The increasing popularity of ecommerce has compelled even the popular brands to focus on creating ecommerce websites to popularize their products online along with their offline market. Brand management is important while creating an ecommerce website as it helps in protecting as well as developing a brand online.
Recognition of your products: Your online customers get first information about your brand and the products and services provided by it through your ecommerce website. If you have properly managed all the aspects of your brand then your website can confidently impress your customers and compel him to be your actual customer.
Enable you to face competition: Your strong brand management can also help you in facing your competitors in any field, offline as well as online. Your consumers become more confident about your brand if your website presents it strongly on the bass of your brand management. The reputation of your brand will attract your competitors to follow you for sharing your success. So you should be able to protect your brand from your competitors by managing it properly.
Long term customer relationship: Brand management enables you to develop an ecommerce website by focusing on the needs of your customers. The goal of your website should be to develop long term relationship with your customers as most of them are one-timer these days. Display and payment process should be made easy so that your potential customer could not leave you even after getting suitable information about your brand and its products and services. They should not get frustrated while navigating on your website otherwise they can go to some other site.
Customer satisfaction: Brand management is also essential for your ecommerce website as it helps in making a user friendly website for keeping your customers satisfied and retaining them with it. It allows you to answer all the queries raised by your existing as well as prospective customers. Easy accessibility and responsive attitude of your website can be maintained through successful brand management.
A successful business website can be created in a number of ways including the use of Dreamweaver, an effective standard software, and learning how to use it as well as by using a software for content management like WordPress for developing a website as quickly as possible. Most of the professional as well as amateur website developers consider WordPress as the best platform for developing websites primarily for this reason. WordPress is the best platform for a website due to various reasons stated here under.
Flexibility of use: In fact by installing WordPress on your server you can use a number of paid and free themes to develop websites with a professional look. Moreover you can also make your website more interactive and user friendly by applying a wide range of widgets and plugins on it available from WordPress. You only have to click on the option after knowing about it to add it to your website. This flexibility of using WordPress, without any professional knowledge about web development, is another reason for which it is the best platform for your website.
An open source for website development: Themes and plugins can be easily created and used by all the web developers freely with the help of WordPress. This feature makes wordpress an open source for web developers.
Quickly usable: You can update several websites at a time with the help of wordpress. You need not develop a website from the very beginning. You can use wordpress to set up a number of websites for modifying them as well as using them for business transactions.
Multiple functionalities: WordPress can be used as an additional working hand for your single handed organization. You can use it for creating a set up for posting information to your users alongwith applying certain privileges for your customers for accessing those posted contents without making their functionality messy.
Easy to use: WordPress is mostly used by web developers as a blogging platform as it can be easily configured to an unrelated website with only a Blog. The plugins provided by wordpress allow organizations and web developers to develop a really attractive website within few minutes easily.
Safety and support: You can safely use the support provided by WordPress through its secure plugins for making your website safer than earlier.
In this way wordpress is considered as the best platform for your websites
Growing a business can be discouraging for many people due to the lack of an effective strategy. One should be aware of the positions where he should focus his efforts in order to make his business successful. Some of the best e-commerce strategies are provided here under which can help you in growing your business successfully.
Use your business name in your URL: The URL of your website should reflect the name of your business so that the visitor can reach to it quickly and easily. You should avoid using symbols, numbers or misspelling of your business name in your URL as it may confuse your prospective visitors.
Grow your customer base through third party website: You can increase the exposure of your business, products and services by using some popular online market place like Spreetsare, eBay etc. It will help you in getting quick and enormous response from the online buyers as these sites are normally visited by millions of them daily.
Display complete range of products and services: If you will display selected range of products and services on your website then your customers can feel disappointed, even if they are familiar with all of your products. So you should display your entire range of products and services on your website.
Improve your rank on search engine: You can improve the rank of your website on search engine results, even if you are not professionally trained, by focusing on easy to use elements. You can also take the services of a professional SEO in this regard.
Be the part of value based competition: Competition is the crucial part of any trade at present. But you should use cheap methods to be successful in competing with others. Your competition should be value and experience based to make your business successful for long time.
Keep your customer service staff satisfied: The customer service staff of your business is the important entity which can influence the reputation of your business. Your customers are in contact directly with your customer service staff after buying your products and services. If your staff is satisfied then it will directly affect on the repetition as well as promotion through your previous customers. So you should keep your staff satisfied to grow you business faster.
Though many other strategies and tactics are also available which can be used easily for the success of your business but if the e-commerce strategies provided here above are followed strictly you can grow your business easily and effectively.
While optimizing your website for mobile devices you should use best methods as this website will be entirely different from the traditional business website. First thing you should keep in your mind at this point that the person viewing your website is not static but mobile. When the viewer is in a different status than standard then the website he is going to view should also be different from a standard website. Some tips are provided in this write up to guide you how to optimize your website for mobile devices.
Make the website simple as much as possible: The content you will use for optimizing your website for mobile devices should be simple and short as the space for its display is very limited as compared to your laptop or desktop computer. The information provided on it should be precise and important which your visitor would like to search for.
Plan the layout of the website: The number of pages of the website for mobile devices should be kept limited as it uploads slower than traditional website. Moreover mobile users are normally do not have patience to surf on a number of pages to get particular information. It is important to rationalize the website as much as possible.
Branding should match with standard website: Branding content should be the same on both the websites for two reasons, even though the website for mobile devices is rationalized considerably as compared to standard website. Firstly being the initial informer about your brand mobile website should reveal the core of your brand and promote it. Secondly your loyal customer will recognize your brand as an old associate through its design known to him.
Avoid to over-stuff the page: Usually people have tendency to stuff as much information on their web page as possible. This tendency should be avoided while optimizing a mobile website as its clear appearance will make it user friendly by allowing him to click where he wants.
Avoid the use of Java and Flash: While developing mobile website for your business you should neither use Java nor Flash as Apple’s mobile devices are not compatible to Flash and Java is also not responded by most of the mobile devices.
Reduce the necessary entry of text: The keyboard of most of the mobile devices is very small and people find it difficult to type through them. So you should minimize the necessity of typing text to get information from your mobile website.
Thus you can optimize you mobile website on the basis of these tips.
Using Mobile Apps to Build Your Business
The software programs used for hand held communication devices including tablet computers, mobile phones, gaming consoles and personal digital assistants are known as mobile applications or mobile apps. A large number of mobile apps are available these days on various app stores due to increasing use of mobile devices. Software distribution platforms of different companies like Google Play, Apple App Store, BlackBerry App World and Windows Phone Marketplace offer more than a million mobile apps which can be used for various purposes including building your business.
Use of mobile apps for building business
Some of the small and medium businesses use these mobile apps for helping their customers to improve their business processes whereas others are building their business by developing these apps for selling to other users or for the use of their own staff.
Help of mobile app to businesses
- Mobile apps like transaction or banking apps provide services to their customers.
- Apps that help in improving customer experience and relationships add value to the business
- Selling apps as intellectual property of the business helps in making money
- Some apps can be used as tools for the frontline workers to help them in managing inventories, accessing customer database and filling timesheets.
In this way mobile apps help in resolving the problems of customers as well as businesses. They need not sit before a computer to get information about your business as these apps can inform them even on their move. Booking of a nearest hotel room or getting information about the stock before submitting order with the help of app are some of the good example of using mobile apps for building business.
Till now mobile apps are developed for building business by large establishments including banks etc. Small and medium business owners are still observing their potential or at the initial stage of developing apps for their business.
How businesses can make money through mobile apps?
Businesses can potentially build their business
- By selling mobile apps to basic users
- By selling mobile apps to the people who want to upgrade and use it for the benefit of their business.
- By selling listings and advertisement opportunities on the app. Listing of suppliers against payment on the mobile app of an event planner can be a good example of making money by businesses.
- Some businesses use apps not for making money directly but they build benefits for it like improving customer experience or increasing customer loyalty etc.
Thus one can build his business by using mobile apps.
The increasing use of mobile phones and availability of their internet accessibility has encouraged mobile phone users to research about the business online before buying any products or services. The goodness or reputation of your online business therefore depends upon the comments or reviews given by other people who have visited it or researched about it. In this way the information available online about your business becomes more important for its reputation so you will have to focus on it to make it successful.
In other words the search engine optimization of your business closely depends upon its online reputation management. You can improve the reputation of your business by monitoring and acting according to the search results as you do for improving your search engine optimization on the basis of search results. The difference in both of the cases is that where SEO focuses on the top rank on search engines online reputation management focuses on positive comments and information instead of high ranks in search results.
Tactics used for online reputation management
- Own a SERP: You can effectively manage online reputation of your business by owning your own search engine result page. Instead of getting satisfied with few links to your brand at the top rank of search engine results you can easily control its rank by taking full advantage of SERP.
- Socialize your website: You should develop the profile of your business on social media networks like Linkedin, Twitter, Google+ and Facebook etc. and use them for managing its online reputation. Though you may not get proper response on some of them but still you should update them all regularly to popularize your brand name. It will help you in controlling others who were trying to hijack it.
- Excellent Blogging: You can also manage the online reputation of your business by blogging about it perfectly. You should take the services of professional bloggers to Blog about your brand name, products, market trends and the support provided by you after buying a domain. Your blog should contain positive information about your business so that more traffic can be attracted to it to improve its online reputation.
- Offer exceptional opportunities: you can attract more traffic to your website by offering exceptional opportunities to your customers to express their views about your products and services, in text form or videos. It will also help in improving the rank of your brand on search engines.
Thus by following these tips you can easily manage online reputation of your business.