Internet Marketing

 

Internet Marketing

 

What is internet marketing? Quite simply, internet marketing is the marketing of products and services using the internet as its medium. Internet marketing as a whole is an extremely cost effective way to reach a worldwide population.

Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.

It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.

There are many strategies available for companies that wish to use internet marketing. Some of the more common ways are search engines, traditional media, E-publishing, networking and paid advertising. Going over these different types, both paid and free, will help gain understanding on exactly what is internet marketing.

Marketing efforts done solely over the Internet. This type of marketing uses various online advertisements to drive traffic to an advertiser’s website. Banner advertisements, pay per click (PPC), and targeted email lists are often methods used in Internet marketing to bring the most value to the advertiser. Internet marketing is a growing business mainly because more and more people use the internet every day. Popular search engines such as Google and Yahoo have been able to capitalize on this new wave of advertising.

Internet marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.

Internet marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.

Internet marketing can deliver several benefits such as:

  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage